Recruitment Consultant at Maximus Human Resource Pvt. Ltd.
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Executive - Inbound Marketing - IT (2-5 yrs)
Location : Bangalore
We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
We are seeking a savvy wordsmith to join our marketing team. Candidates must have a knack and love for writing, a comprehensive understanding of the industry, and experience in content writing.
Responsibilities :
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Writing various types of articles on a wide range of topics for our blog.
- Optimizing content for search engines and lead generation.
- Conducting analytical projects to improve blog strategies/tactics.
- Growing blog subscribers, converting visitors into leads, and expanding our blog's overall reach.
Requirements:
- Bachelor's degree or equivalent work experience.
- 2-3 years of marketing and content creation experience
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content.
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- A passion and strong understanding of the industry and our business' mission.
- An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.
- Bonus skills : HTML/CSS, Adobe Creative Suite. Hubspot.
Sunday to Thursday
10 am to 7pm
Pay scale : 30 to 50k- based on profile
Please call for more details - 91-9483512225
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