Executive - Field Merchandising - FMCG (8-12 yrs)
Skills & Technologies :
- Merchandising Skills: Expertise in merchandising strategies, product placement, and ensuring brand visibility in retail outlets.
- Retail Management: Strong knowledge of retail operations, stock management, and retail marketing techniques.
- Product Knowledge: In-depth understanding of FMCG products, their market positioning, and customer preferences.
- Sales & Promotion: Ability to drive sales through effective product promotion and visual merchandising in stores.
- Market Analysis: Experience in conducting market research to understand consumer behavior, competitor activity, and sales trends.
- Negotiation Skills: Strong negotiation skills to work with vendors, distributors, and retail staff for better placement and sales.
- Store Visits & Monitoring: Regular field visits to monitor merchandising standards, resolve issues, and implement promotional strategies.
- Team Collaboration: Ability to collaborate with cross-functional teams, including sales, marketing, and distribution, to execute merchandising plans.
- Customer Engagement: Strong interpersonal skills to engage with store managers, staff, and customers to enhance the shopping experience and sales.
- Reporting & Analytics: Ability to generate reports on merchandising activities, sales performance, and stock movement.
- Technology Proficiency: Familiarity with retail management software, MS Office, and data entry tools for report generation and analysis.
