Head HR and Operations at Targeticon Digital Services Pvt. Ltd.
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Executive - Email Marketing (2-5 yrs)
Experienced in email marketing, will work closely with the marketing team to understand target audiences and create compelling email content.
Responsibilities:
- Develop and execute email marketing campaigns to promote products and services
- Create compelling email content that drives engagement and conversions
- Segment and maintain email lists for targeted marketing campaigns
- Stay up-to-date with email marketing best practices and industry trends
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience in email marketing, preferably in a similar role
- Proficient in email marketing software and CRM tools
- Strong understanding of email marketing metrics and tracking
- Excellent copywriting and communication skills
- Analytical mindset with the ability to interpret data and draw actionable insights
- Detail-oriented with strong organizational skills
- Ability to multitask and meet deadlines in a fast-paced environment
Skills:
- Proficiency in email marketing platforms like Mailchimp, Constant Contact, or HubSpot
- Experience with CRM platforms and marketing automation tools
- Knowledge of HTML and CSS for email template customization
- Basic understanding of data analytics and reporting tools
- Excellent written and verbal communication skills
- Strong analytical and problem-solving abilities
- Ability to work independently and collaborate with cross-functional teams
