Description :

General Summary of the Profile :

- Will be responsible for creating and launching email marketing campaigns to promote products by determining target audience aiming to create a buzz or generate leads for the business from regions like Europe, Japan, Australia, and New Zealand.

Duties and Responsibilities :

Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling, and implementation.

- Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage

- Ensure that email creative is visually compelling and on-brand, with appropriate communication

- Manage CRM and other marketing tools to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, etc.

- Track, analyze and report metrics of email campaign performance and provide recommendations for improvement

- A/B test subject lines and create and build winning attributes into future email campaigns

- Use UTM tracking & review email heatmaps for improved email performance

- Create and maintain an email marketing calendar.

- Work with internal teams to make sure content is relevant and meaningful

- Monitor email marketing activity company-wide to ensure consistency, alignment and reduce over emailing

- Ensure we keep our email sender score/domain authority within recommended levels

- Create and implement email policies and best practices

- Implement automated nurture and drip campaigns to keep subscribers engaged

- Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion

- Work with relevant third-party publications to manage and coordinate paid email campaign

- Upgrade existing email templates using graphics, personalization, and advanced features.

- Ensure prompt and accurate communication with clients via email to minimize unsubscribes.

- Report on sales revenue generated from email marketing efforts.

Required Skills and Experience :

- 2-4 Years of experience.

- B. Tech from a premier institute.

- MBA will be an added advantage.

- Ecommerce industry experience preferred.

Preferred:

- Strong understanding of business email requirements and best practices

- Well-versed in performance marketing, conversion, and online customer acquisition.

- Hands-on Experience in end-to-end implementation of ESP, such as MailChimp, Campaigner, Vertical Response, Send Grid, Constant Contact, Strong Mail, etc.

- Familiar with website analytics tools (e.g., Adobe Analytics/Omniture, Google Analytics, etc.).

- Familiarity with Server and domain reputation, email deliverability, spam filters, and different email testing tools.

- Proficient in Email drip marketing campaigns & Email Marketing Automation

- Hands-on experience with HTML and content management systems

- Critical thinker and problem-solving skills.

- Knowledge of SEO/SEM and Google Analytics.

- Knowledge of Affiliate Marketing.

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