Human Resource Executive at Market Wavegen
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Executive - Email Marketing (1-3 yrs)
An email marketing executive's responsibilities include :
- Campaign planning and execution
- Help create and implement email marketing campaigns, and ensure that the design and layout are user-friendly and mobile-friendly
- Data analysis
- Conduct market research, competitor analysis, and monitor email performance metrics
- Email content
- Craft engaging email content with excellent copywriting and editing skills, and ensure consistent branding across all messages
- Email tools
- Learn and use email marketing tools and platforms, and understand email deliverability and reputation management
- Subscriber databases
- Manage subscriber databases, create and purge email lists, and keep email databases secure
- Collaboration
- Collaborate with cross-functional teams to align strategies, and contribute to additional digital marketing initiatives
- Other responsibilities may include : analyzing campaign performance, responding to emails, and making digital advertisements.
