Executive - Email Automation Marketing - SaaS product (3-8 yrs)
Executive - Email Automation
Location: Noida
Experience : 3 - 8 years
Mandatory Qualification :
- Should be from a Tech company preferably SAAS
- Purely digital experience, especially mail automation & marketing (not sales or general marketer)
- Have experience in using Mailchimp/HubSpot/pardot (at least one email automation tool)
- Good communication & data analysis skills.
Key Responsibilities :
- Using marketing automation systems recommends solutions and provides data and campaign configuration support to marketing stakeholders
- Prepares segmentations, email and nurture campaigns, analytics reports, and works on lead routing to sales
- As an expert in marketing operation processes and data privacy policies, works with marketing groups and various departments to determine program support and achieve business goals
- Execute email marketing campaigns and build processes in the marketing automation platform
- Collaborate with marketing managers globally to understand their marketing program objectives and define data segments
- Create audience segmentation and data reports for marketing activities
- Scrub external data lists and import contacts into marketing and sales CRM systems (salesforce)
- Use, monitor, and report issues of automation processes when appropriate
Experience & Knowledge :
- Hands-on experience in using tools like HUBSPOT (Must have)
- Exposure to, Marketo, Salesforce, Allocadia, Eloqua, Pardot, MS Dynamics, Adobe Campaign, Adobe Analytics, or Google Analytics is plus and exposure to e-mail/web/digital marketing.
- Good content writing skills
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
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