Job Description : Digital Marketing Executive At Rorotel

Position Overview :

- ROROTEL is seeking an experienced and dynamic Digital Marketing Manager to join our team. As a leading provider of telecommunication services including PBX and VOIP solutions, ROROTEL is dedicated to enhancing communication experiences for businesses. The Digital Marketing Manager will play a crucial role in driving our digital presence, expanding brand awareness, and executing effective marketing strategies.

Roles and Responsibilities :

1. Digital Strategy Development :

- Develop and execute comprehensive digital marketing strategies aligned with ROROTEL'S business objectives.

- Collaborate with cross-functional teams to define target audiences, establish key messaging, and outline campaign goals.

- Strategize and plan for a 2-3 year marketing plan, ensuring long-term growth and brand positioning.

2. Marketing Automation :

- Utilize marketing automation tools to streamline and optimize lead generation, nurturing, and conversion processes.

- Create and manage automated email marketing campaigns for different customer segments.

3. Google Ads Management :

- Plan, implement, and monitor Google Ads campaigns to drive relevant traffic and maximize conversions.

- Continuously optimize campaigns through keyword research, A/B testing, and performance analysis.

4. Social Media Management :

- Manage ROROTEL's social media platforms, create engaging content, and interact with followers to strengthen brand engagement.

- Develop and execute social media campaigns that increase brand visibility, engagement, and customer loyalty.

- Create content editorial calendars for content and social media publishing for at least 3-6 months in advance.

5. Analytics and Performance Tracking :

- Monitor and analyze digital marketing performance metrics, including website traffic, conversion rates, and ROI.

- Provide regular reports on campaign effectiveness and use insights to refine strategies.

- Have hands-on experience in Data Studio and Google Tag Manager to generate insightful reports and track user behavior.

6. Content Strategy :

- Collaborate with content creators to develop compelling and relevant content for various digital channels, ensuring alignment with brand guidelines.

- Act as Editor in Chief for all content marketing efforts, maintaining quality and consistency in messaging.

7. SEO and SEM :

- Implement on-page and off-page SEO strategies to improve organic search rankings and website visibility.

- Manage paid search campaigns to enhance search engine marketing efforts.

8. Customer Loyalty and Referral Programs :

- Design and run campaigns to enhance customer loyalty and retention.

- Develop and execute referral programs targeting existing customer audiences, driving word-of-mouth and customer advocacy.

9. Budgeting and Financial Management :

- Develop, manage, and optimize the digital marketing budget to ensure effective allocation of resources.

- Monitor expenses, track ROI, and provide regular budget reports to stakeholders.

Education and Qualifications :

- Bachelor's degree in Engineering or a related field.

- MBA degree in Marketing is preferred.

Experience : 2-3 years of proven experience in digital marketing

Skills and Competencies :

- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo).

- Strong knowledge of Google Ads, including campaign setup, optimization, and reporting.

- Expertise in social media management and advertising across various platforms.

- Experience with data analytics tools (e.g., GA4, Data Studio) to measure and analyze campaign performance.

- Familiarity with SEO best practices and SEM techniques.

- Excellent leadership, communication, and interpersonal skills.

- Creative thinking and problem-solving abilities.

- Strong project management skills to manage multiple campaigns simultaneously.

Why ROROTEL :

- Joining ROROTEL means joining a dedicated team that is driving innovation in the telecommunications industry. We offer a competitive compensation package, opportunities for professional growth, and the chance to make a significant impact on our brand's digital presence.

- If you are a results-driven digital marketing professional with a passion for technology and communication solutions, we invite you to apply and help shape the future of ROROTEL.

Note : This job description is intended to outline the general nature and level of work employees perform within this position. It is not intended to be a comprehensive list of all responsibilities, duties, and skills required. Responsibilities and duties may change or evolve over time.

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