Digital Marketing Strategist - SEO Executive

Experience: 4 - 6 years

Budget: As per industry standards

Location: Mumbai

Roles and Responsibilities

- Creating and executing effective ranking strategies to maximize search exposure and achieve position in the first page of popular search engines.

- Studying web traffic, analytics and webmaster tools executing the actionable.

- In-depth knowledge of keywords; analysing and understanding ranking of keywords and strategizing on ways to improve it.

- Good knowledge of Guest Posting, Directory submissions, Forum Posting, Article submissions, Social Bookmarking, Identification of competitive links and comments posting, Natural backlink generation.

- Content generation (Blogs and Social Media Posts) and creation of new pages for content.

- To be able to deal with technical issues such as 404 Error, Duplicate Content, problems related to XML and HTML sitemap, broken links etc. Possess knowledge of HTML, CSS, programming language and Word Press.

- Should be knowledge of how to improve page speed and mobile responsiveness.

- Knowledge of SMO (Facebook, Twitter, Instagram and LinkedIn free & paid).

- Keeping updated on white hat SEO strategies to avoid stay within search engine guidelines.

- Being up-to-date with the latest SEO news and methods such as Googles Algorithm.

- Thoroughly monitor website performance and take necessary steps to improve traffic.

- Experience in optimizing landing page and user funnel.

- Experienced with A/B testing and multivariate experiments.

- Knowledge for SEO tools like Semrush, Spyfu, Ahrefs, and Moz etc.

Requirements :

- Expert with wide experience in SEO and SMO,

- Basic knowledge about HTML, CSS and Photoshop

- Willingness to learn and attention to detail

- Ability to work on multiple projects with varying deadlines

- Good knowledge written and verbal communication skills

- Go-getter who looks forward to a Hands-on role.

- Good understanding of email and social media marketing

- Strong analytical skills and data-driven thinking

- Strong understanding of trends and best practices on online marketing, SEO and digital tactics success measurement

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Google Adwords Certification (preferred, not required)

- Good working knowledge of MS-Office, particularly Excel and PowerPoint

- Comfort working in a fast paced, dynamic and often ambiguous environment where multi tasking & prioritising is highly essential.

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