Job Description :

We are seeking a talented and experienced Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. This role requires a deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing. The Digital Marketing Specialist will work closely with cross-functional teams to drive engagement, generate leads, and increase conversion rates.

Responsibilities :

- Develop comprehensive digital marketing strategies aligned with business goals.

- Oversee the execution of digital marketing campaigns across various channels.

- Analyze data and metrics to track campaign performance and make data-driven decisions.

- Stay updated on digital marketing trends and technologies.

SEO (ON page & OFF Page) :

- Conduct keyword research and analysis.

- Optimize website content and structure for search engines.

- Develop and implement link-building strategies.

- Monitor and report on website traffic and search engine rankings.

- Stay updated on SEO best practices and algorithm changes.

PPC (Pay-Per-Click) :

- Create and manage PPC campaigns on platforms like Google Ads, Meta Ads, etc.

- Conduct keyword research and ad targeting.

- Monitor campaign performance and adjust bids and budgets as needed.

- Analyze and report on campaign metrics, such as click-through rate (CTR) and conversion rate.

Content Marketing :

- Create and manage content calendars for various digital channels.

- Develop high-quality and engaging content for websites, blogs, social media, email newsletters, etc.

- Optimize content for search engines (SEO) and user engagement.

- Analyze content performance and adjust strategies accordingly.

Social Media Marketing :

- Develop and implement social media strategies to increase brand awareness and engagement.

- Manage social media accounts and communities.

- Create and curate content for social media platforms.

- Monitor social media conversations and respond to inquiries or comments.

- Analyze social media metrics and insights to optimize performance.

Email Marketing :

- Develop and execute email marketing campaigns.

- Create email templates and content.

- Segment email lists and personalizes campaigns.

- Monitor email deliverability and performance metrics.

- A/B test email campaigns to optimize results.

Analytics :

- Set up and maintain digital analytics tools, such as Google Analytics.

- Create custom reports and dashboards to track key performance indicators (KPIs).

- Analyze website and campaign data to identify trends and insights.

- Provide recommendations for improving digital marketing performance based on data analysis.

Conversion Rate Optimization (CRO) :

- Identify opportunities to improve website conversion rates.

- Conduct A/B tests and multivariate tests to optimize website elements (e.g., landing pages, CTAs).

- Analyze user behavior and website usability to identify barriers to conversion.

- Implement changes based on test results to improve conversion rates.

Qualifications :

- Bachelor's degree in Marketing, Communications, or related field.

- Proven experience in digital marketing, with a strong track record in on page and off page optimization.

- Certification in Digital Marketing

- Excellent written and verbal communication skills.

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