Executive - Digital Marketing - SAAS Firm (2-4 yrs)
We are seeking a highly motivated marketing professional with strong background in digital marketing. As an integral part of our team, you will be responsible for developing and executing impactful marketing strategies across various digital channels
Responsibilities :
- Plan, create, and optimize high-converting email marketing campaigns, including content creation, segmentation, scheduling, and performance tracking
- Develop and execute result-oriented account-based marketing (ABM) strategies, including targeted email campaigns, to engage key accounts and drive revenue growth
- Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists
- Manage the CRM tool and keep track of the leads life cycle and ensure the database is up to date and all necessary fields are populated in liaison with
- Sales and SDRs
- Implement performance marketing strategies, utilizing paid search, display advertising, and retargeting campaigns to increase website traffic, generate leads, and drive conversions
- Manage and grow social media channels, develop effective strategies, and create engaging content to enhance brand awareness, drive engagement, and capture leads
- Knowledgeable of content marketing and inbound marketing to generate more qualified leads
- Collaborate with external agencies and vendors, leveraging their expertise to enhance marketing initiatives and achieve desired outcomes
Qualifications :
- 2+ years of experience in B2B marketing primarily covering ABM, email marketing along with strong understanding performance marketing, social media and content marketing, and events
- Strong written and verbal communication skills, with the ability to craft compelling content and engage target audiences effectively.
- Proficiency in marketing tools, CRM systems, social media management, and web analytics.
- In-depth understanding of digital marketing best practices and emerging trends.
- Analytical mindset, ability to interpret data, and make data-driven recommendations.
