- Company Overview-

Our is Asia's most trusted sustainability partner and one of the largest providers of renewable power to corporates in the commercial and industrial segment with 1.6 GW operational solar and wind assets. Since its inception in 2011,They have been a pioneer in providing renewable energy solutions for Corporates and Industrial consumers by setting up Wind, Solar and Hybrid power projects. they have a highly skilled and dedicated team of professionals spread across India, UAE and Thailand, serving multiple industries.

Job Description :

The incumbent will be responsible for developing and executing digital marketing strategies, creating engaging content across various platforms, and managing public relations initiatives to enhance brand awareness and drive business growth.

Responsibilities & Duties :

- Develop and implement digital marketing campaigns to increase brand visibility and drive website traffic.

- Create and curate engaging content for social media, website, blog, and other digital channels.

- Manage social media accounts, including content creation, scheduling, monitoring, and engagement.

- Conduct keyword research and optimize content for SEO to improve search engine rankings.

- Develop and implement digital marketing campaigns to increase brand visibility and drive website traffic.

- Create and curate engaging content for social media, website, blog, and other digital channels.

- Manage social media accounts, including content creation, scheduling, monitoring, and engagement.

- Conduct keyword research and optimize content for SEO to improve search engine rankings.

- Monitor and analyse digital marketing performance metrics, including website traffic, engagement, and conversion rates.

- Collaborate with internal teams to create compelling marketing materials, such as videos, infographics, and newsletters.

- Plan and execute PR strategies to build relationships with media outlets, influencers, and industry partners.

- Write press releases, pitch stories to media contacts, and coordinate media interviews and events.

- Monitor media coverage and manage crisis communications as needed.

- Stay updated on industry trends, best practices, and emerging technologies in digital marketing and PR.

- Skills & Competencies-

- Strong writing and editing skills, with the ability to create compelling content for various audiences and platforms.

- Proficiency in social media management tools, SEO techniques, and analytics platforms.

- Excellent communication, presentation, and interpersonal skills.

- Ability to work independently and collaboratively in a fast-paced environment.

- Creative thinking and problem-solving skills.

- Knowledge of graphic design tools and video editing software is a plus