HR at Ladders Up HR Solution
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Executive - Digital Marketing - Recruitment Firm (1-2 yrs)
Responsibilities include :
- Planning and monitoring the ongoing company presence on social media (Twitter, Facebook etc.).
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update website.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.).
- Maintain partnerships with media agencies and vendors.
- Acquire insight in online marketing trends and keep strategies up-to-date.
Requirements :
- Proven experience as Digital Marketing Executive or similar role.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM.
- Working knowledge of ad serving tools.
- Perfect knowledge of web analytics tools (Google Analytics, NetInsight, and WebTrends etc.)
- Skills and experience in creative content writing.
- Excellent communication and interpersonal skills.
- Working Knowledge of developing corporate approach to increase business leads.
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