Associate Consultant at Antal
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Executive - Digital Marketing - Pharma (2-5 yrs)
Digital Marketing Executive
We are looking for an experienced Digital Marketing Executive to assist with the Project Management team and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. The candidate shall be well versed in the concepts surrounding digital marketing. The candidate should be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities :
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) and should be able to propose a plan
- Launch optimized online adverts through Google AdWords, Facebook, Twitter, Instagram, to increase company and brand awareness
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure the performance of digital marketing efforts using a variety of tools
- Maintain partnerships with media agencies and vendors
Requirements :
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google AdWords
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- B. Com/BA or post-graduation in digital marketing or relevant field
- MIS based on digital sales and identifying the maximum sales
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