Executive - Digital Marketing/Pay Per Click (3-5 yrs)
- Develop, implement and maintain paid search strategies and recommendations. Should have run PPC for large accounts.
- Conduct keyword analysis/research and writing effective ad copies.
- Be able to perform website analysis and share recommendations
- Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.
- Track and analyze campaign effectiveness.
- Improve quality score and conversion rates via landing page optimization.
- Analyze Clicks and Conversion data, ad expenses and ROI
KEY SUCCESS FACTORS :
a) Be able to meet targets related to learner acquisitions
b) Improve quality score and conversion rates, CTRs, ROI
c) Decrease cost per acquisition
Desired Candidate Profile:
- 3 to 5 years experience, ideally in EdTech or B2C brands.
- Paid acquisition experience for consumer brands through platforms like Google, Facebook, Linkedin, etc.
- Proven track record of delivering tangible results on awareness and brand health
- Must be a strong team player with the ability to manage multiple tasks
- Strong negotiation skills to close media deals & alliances
- A result-oriented approach that directly aligns with business objectives
- Worked with all major affiliates and ad networks and have a strong understanding of frauds in this space and its detection.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
