IT Recruiter at D Square Consulting Service
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Executive - Digital Marketing - Organic Media (1-4 yrs)
Job Summary:
We are seeking a proactive and results-driven Digital Marketing Executive specializing in Organic Media to enhance our online presence and drive engagement. The ideal candidate will have a strong understanding of SEO, content marketing, and performance analytics to optimize our digital channels, ensuring increased visibility and customer acquisition.
Must-have skills and tools:
- Solid knowledge of On-Page and Off-Page SEO, YouTube SEO, and Google algorithm updates.
- Proficiency with Google Search Console to identify and fix website errors.
- Experience with Google Analytics, Web Trends, and other performance-tracking tools.
- Basic knowledge of HTML, CSS, and JavaScript for troubleshooting minor website issues.
- Strong content writing and communication skills to develop and update blogs and articles.
- Strong working knowledge with push notifications, email, and SMS marketing tools and automation.
- Analytical mindset with problem-solving abilities to track and improve campaign performance.
- Ability to collaborate with cross-functional teams, including designers, to enhance user experience.
- Up-to-date understanding of digital marketing trends and emerging tools.
- Quick learner with the ability to adapt to new technologies and strategies.
Key Responsibilities:
- Develop and execute effective SEO strategies to improve search engine rankings.
- Monitor website performance, identify technical issues, and ensure timely fixes.
- Stay updated with Google algorithm changes and adapt strategies accordingly.
- Write, update, and optimize blogs, articles, and web pages to enhance visibility.
- Ensure content is engaging, SEO-friendly, and aligned with the company's voice.
- Track and measure digital performance using Google Analytics and similar tools.
- Implement and manage push notifications, email, and SMS campaigns for audience engagement.
- Collaborate with designers and developers to improve website UX and page speed.
