Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
12/08 Ponnavan
Business development executive at Talent Scout Management Solutions

Views:114 Applications:88 Rec. Actions:Recruiter Actions:18

Executive - Digital Marketing - IT/Telecom (3-8 yrs)

Gurgaon/Gurugram/Delhi NCR Job Code: 339631

Responsibilities :

- Develop a digital marketing strategy & program for company & products.

- Plan and execute all web, SEO/SEM, database marketing, email, social media plans.

- Develop a prioritized calendar supporting the annual business plans, with digital campaigns that are aligned with the overall brand/product campaigns.

- Plan and monitor the ongoing company presence on social media (LinkedIn, IG, Twitter, Facebook, YouTube etc.)

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.

- Plan, develop, & execute effective Lead generation campaigns through digital platforms.

- Be actively involved in SEO efforts (keyword, image optimization etc.)

- Work with the creative agency to publish Blogs.

- Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, website upkeep, and KPI tracking.

- Provide creative ideas for content marketing and update website

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.). Leverage Digital Data Analytics to advise on key Digital Marketing priorities.

- Respond to customer enquiries received through any digital channels.

- Review technologies and explore new developments in the digital landscape.

- Work closely with cross functional teams across Product, IT, legal, regulatory to ensure DM activities occur within the ambit of processes and regulations.


Qualification and Experience :

- Bachelor's degree or equivalent in Digital Marketing, Business, Marketing, journalism, public relations or related field.

- Experience of minimum 3 years in the domain.

- Proven experience in digital marketing in an agency, B2B IT or telecom companies.

- Expert in SEO, Website management, Performance Marketing

- Understanding of the principles of design for digital communications

- Experience in engaging with reputed digital marketing agencies.

- Expertise in Blogging.

- Paid Advertising experience using FB/Google or any other platforms. Technical Skills

- Expert in digital marketing tools like Google Analytics, Search Console, Google Trends, Tag Manager, Grammarly, Uber Suggest, TubeBuddy, Canva, ZOHO CRM, Email Marketing platforms, etc.

- Basic knowledge about HTML, Python, & R - programming is an added advantage.

- Working knowledge of Microsoft Office.

Add a note
Something suspicious? Report this job posting.