Business development executive at Talent Scout Management Solutions
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Executive - Digital Marketing - IT/Telecom (3-8 yrs)
Responsibilities :
- Develop a digital marketing strategy & program for company & products.
- Plan and execute all web, SEO/SEM, database marketing, email, social media plans.
- Develop a prioritized calendar supporting the annual business plans, with digital campaigns that are aligned with the overall brand/product campaigns.
- Plan and monitor the ongoing company presence on social media (LinkedIn, IG, Twitter, Facebook, YouTube etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Plan, develop, & execute effective Lead generation campaigns through digital platforms.
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Work with the creative agency to publish Blogs.
- Manage the day-to-day function of digital marketing, including Social Media, Digital Content, Digital Production, website upkeep, and KPI tracking.
- Provide creative ideas for content marketing and update website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.). Leverage Digital Data Analytics to advise on key Digital Marketing priorities.
- Respond to customer enquiries received through any digital channels.
- Review technologies and explore new developments in the digital landscape.
- Work closely with cross functional teams across Product, IT, legal, regulatory to ensure DM activities occur within the ambit of processes and regulations.
Qualification and Experience :
- Bachelor's degree or equivalent in Digital Marketing, Business, Marketing, journalism, public relations or related field.
- Experience of minimum 3 years in the domain.
- Proven experience in digital marketing in an agency, B2B IT or telecom companies.
- Expert in SEO, Website management, Performance Marketing
- Understanding of the principles of design for digital communications
- Experience in engaging with reputed digital marketing agencies.
- Expertise in Blogging.
- Paid Advertising experience using FB/Google or any other platforms. Technical Skills
- Expert in digital marketing tools like Google Analytics, Search Console, Google Trends, Tag Manager, Grammarly, Uber Suggest, TubeBuddy, Canva, ZOHO CRM, Email Marketing platforms, etc.
- Basic knowledge about HTML, Python, & R - programming is an added advantage.
- Working knowledge of Microsoft Office.
