Manager-Operations at Placementseason
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Executive - Digital Marketing - IT (4-6 yrs)
Roles & Responsibilities :
- Direct the design, development, and implementation of digital marketing campaigns to enhance brand awareness.
- Own strategic direction, implementation, performance measurement & evolution of consumer programs within social & digital channels to incite user acquisition, consumer retention, engagement, win-back & advocacy.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Work with content publishing team to ensure SEO best practices are properly implemented on all pages.
- Be actively involved in SEO efforts (keyword, image optimization etc.).
- Perform reporting analysis of campaigns & develop recommendations to optimize future performance.
- Evaluate product, service offering, traffic, landing page quality, content, design, security, demographics of prospective customers when determining keywords and campaigns.
- Develop and manage email templates, newsletters, and outreach campaigns.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption.
Required Skills :
- Basic knowledge of paid search & ability to run pay-per-click campaigns.
- 4-6 years of digital marketing experience, with a significant part of that being hands-on experience with SEO.
- Proven experience with online marketing tools and website analytics tools (e.g, Google Analytics, Site Catalyst, Web Trends) and social media ads campaign.
- Be highly motivated, able to act independently, and possess process strong management skills.
- Ability to lead cross-functional teams; manage complex projects.
- Hands-on knowledge and proven track record of delivering qualified traffic from both an acquisition and conversion standpoint.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Exceptional written and spoken communication.
- Bachelor's degree in marketing, communications, or related field.
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