Business Support Manager at Snaphunt Pte. Ltd.
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Executive - Digital Marketing - IT (3-8 yrs)
-Opportunity within a company with a solid track record of performance
-Strong opportunities to progress your career
-Flexible working options
Our Client is looking for a Digital Marketing Executive
The Job
You will be responsible for :
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
- Developing and managing the editorial calendar to ensure deadlines are met.
- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
- Managing relationships with external marketing agencies.
- Ensuring consistency of brand voice, style and tone across all content.
- Driving performance marketing via Facebook Ads, Google Ads, PPC and SEO / SEM.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Developing and managing the editorial calendar.
Ideal Candidate :
- You have at least 3 years experience, ideally within a Digital Marketing, Ecommerce or Content Management role.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative marketing professional, preferably with a strong content creation and writing background.
- Experience within Content Planning, Social Media / Viral Marketing and Performance marketing would be a strong advantage.
- You have good knowledge of Google Analytics.
- You possess strong analytical skills and are comfortable dealing with numerical data
- You are a strong team player who can manage multiple stakeholders
- You are adaptable and thrive in changing environments
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