Key responsibilities :

Expanding Organic Traffic : Focusing on the Charting space, figuring keyword driven content expansions into top web pages & blogs. Currently having a 70K+ traffic/mo, looking to grow that by 15-20% month on month.

Expanding High Intent Traffic : Currently High Intent Traffic which attributes to 90% of lead volumes, needs to increase by 3-5% month on month. This focuses on improving landing page experience and creating/optimizing user journeys for these High Intent Traffic pages like download page, pricing page, home page etc.

Expanding Content for Charting + Developer themes : Working with a strong content team to create & execute a high frequency content calendar that will focus on increasing developer traffic & users who are interested in charts & dashboards.

Creating effective Lead Hooks & Funnels for Sales team : Focusing on new products, and packaging existing products to create & monitor lead funnels like free trial downloads, dashboard enquiries & pricing enquiries.

Monitoring & Analysing traffic & growth : Figuring out which marketing activities & sources of traffic are working to drive traffic into revenue. Analysing how content initiatives, SEO activities, paid marketing activities, email nurturing & CRO are working to meet the monthly & quarterly targets.

Understanding Developers & F business : Figure out how to best market to developers & tech leads in evolved geographies like the US, and deep dive into how can actually make their lives easier.

Strengths we're looking for :

Data Driven Marketing : A strong focus on how marketing activities are translating to leads & how the funnel is building up for sales pipeline.

Strong understanding of content : If you've written content before, it's a plus. Someone who understands how macro level keyword themes can be broken into multiple content initiatives, and tapping into the in-house content team to execute these content projects.

Good understanding of funnels : Understanding how traffic sources are bucketing into multiple lead funnels, and at which point (after periodic nurturing) can these leads be passed onto sales for revenue generation.

A strong team player : Understand strengths & weaknesses of web tech teams, design teams & content teams to execute marketing projects with the highest efficiency.

Tools we are currently using :

Analytics :

- Google Analytics for traffic monitoring.

- Mixpanel for funnel conversion rate tracking.

- HotJar for heatmap analysis.

SEO & Content :
 
- Google Webmaster for monitoring traffic & positional change.

- Ahrefs for keyword expansion activities.

- BuzzSumo for content discovery activities.

Paid marketing :

- Google Adwords for paid ads.

- Affiliate partnerships with US developer blogs.

Company Communication & Activity tracking :

- Google Sheets, Docs & DropBox Paper.

- Slack.

- Trello.

We are looking for a passionate marketer who has executed traffic lift strategies and has a keen interest in learning how marketing helps generate revenue. This will not be your normal 9-5 job. We are looking for hustlers who are data-driven and quick to experiment and take action.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.