Senior Recruiter at Kaam Job Career Pvt Ltd
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Executive - Digital Marketing - IT (2-3 yrs)
The Digital Marketing Executive will be responsible for developing and implementing marketing strategies to promote our design and development services. This role requires a creative and analytical mindset to identify market trends, generate leads, and enhance our brand presence.
Key Responsibilities :
- Marketing Strategy : Develop and execute marketing plans and campaigns to promote our design and development services.
- Content Creation : Content Creation and Social Media Management : Create compelling content to cultivate our social media presence over LI, Facebook, X etc. Monitor and analyse the performance of these marketing campaigns, providing regular reports and recommendations for improvement.
- Lead Generation : Identify and target potential clients through various marketing channels, including digital marketing, events, and partnerships.
- Market Research : Conduct market research to identify new opportunities, trends, and competitive analysis.
- Brand Management : Ensure consistent brand messaging across all marketing materials and platforms.
- Collaboration : Work closely with the sales and development teams to align marketing efforts with business goals.
- Events & Webinars : Plan and execute events, webinars, and other promotional activities offline and online to showcase our services and expertise.
Qualifications :
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA (Preferred)
- 2-3 years of experience in marketing, preferably in the software development or IT services industry.
- Strong understanding of digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
- Exposure or knowledge of marketing software and tools, such as Google Analytics, HubSpot, MailChimp, etc.
- CTC offered upto INR 8 LPA
