HR Executive at Willben Ecommerce Solutions Pvt Ltd
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Executive - Digital Marketing - IT (0-2 yrs)
ROLE AND RESPONSIBILITIES :
- Develop a website traffic plan and create goals and benchmarks to meet
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Analyze key metrics that unit our website traffic and our service quotas
- Partner with advertising and media specialists to increase marketing results
QUALIFICATIONS AND EDUCATION REQUIREMENTS :
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and//or display advertising campaigns
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