Talent Acquisition Manager at THC
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Executive - Digital Marketing - Gas/Power/Energy (0-2 yrs)
- We are seeking a dynamic and results-oriented digital marketing professional with a passion for innovation and creativity, we invite you to apply for this exciting opportunity. Join us in our journey to create a strong digital presence and engage our audience effectively.
Roles and Responsibilities :
- Plan and execute all digital marketing, including SEO/SEM, social media marketing, and email marketing.
- Write content and create blogs for the website, articles, mailers, newsletters, guest posts, PR & ORM.
- Knowledge and experience in performing Content SEO (keyword research, keyword additions to the website & monitoring keyword performance).
- Site indexing, Google search console, linking search console and Google analytics, backlink tracking (do follow and no follow).
- Website management.
- Make changes to the website according to UI/UX & SEO.
- Handle the AMC of the website.
- Website backups.
- Manage the bounce rate & form filling rate.
- Add new pages, optimize pages, add sliders, forms, different designs for pages as required for the website.
- Perform search engine optimization, on-page SEO, off-page SEO, website speeding up, on a continuous basis.
- Conduct market research - to find new avenues, understand customer needs and interests & increase marketing ROI.
- Maintain the average rating across GMB, Glassdoor, Trustpilot, Goodfirms, Amition box, indeed, and other similar platforms.
- Make listicles & manage ranking.
- Make lead generation, SEO Strategies on trending topics/keywords relevant to our existing / proposed businesses.
- Launch optimized online adverts using Google AdWords, LinkedIn, Facebook, Instagram, etc.
- Knowledge & experience in writing ad copies, creating, posting & monitoring ads campaigns (Indian and International).
- Co-ordinate with & act as the POC for vendors & various departments.
- Effective execution of email marketing automation & campaigns, by releasing Mailers/ Newsletters (Experience in using email marketing platforms like MailChimp, etc).
- Execute innovative Marketing Campaigns, specifically using Owned and Earned media rather than Paid media.
- Design and create corporate services brochures.
- Organize events and webinars.
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