HR at Sunrise HR Solution
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Executive - Digital Marketing - Education (1-3 yrs)
Job Description:-
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, Social media, email and other digital channels
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- This individual should be analytical and detail oriented and will be responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget
- Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Staying informed with the Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, Bing, etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
- A strong candidate will be hungry to learn and excited to take on new projects and opportunities.
Skills Required:-
- 1-2 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- 1-2 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.
- Positive attitude and hunger for learning.
- Manage all paid search campaigns on Google, Yahoo, and Bing, as well as other search and display marketing engines.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
