Executive - Digital Marketing - EdTech (2-3 yrs)
Job description :
As a Digital Marketing Executive at Alkemy EdTech, you will play a key role in planning and executing digital marketing campaigns across various channels. The ideal candidate will have a solid understanding of digital marketing strategies, a creative mindset, and the ability to drive engagement and conversion through online channels.
Key Responsibilities :
Campaign Planning and Execution :
- Develop and implement digital marketing campaigns to promote Alkemy EdTech's products and services.
- Collaborate with the marketing team to ensure campaign alignment with overall brand messaging.
Content Creation :
- Create compelling and engaging digital content, including social media posts, blog articles, and email campaigns.
- Ensure content is optimized for SEO and resonates with the target audience.
Social Media Management :
- Manage and grow the company's presence on social media platforms.
- Plan and schedule social media posts, engage with the audience, and monitor social media analytics.
Email Marketing :
- Plan and execute email campaigns to nurture leads, promote events, and drive customer engagement.
- Monitor email performance metrics and implement improvements.
SEO and SEM :
- Optimize website content for search engines (SEO) to enhance organic visibility.
- Support the implementation and optimization of paid advertising campaigns (SEM).
Analytics and Reporting :
- Utilize analytics tools to track and analyze the performance of digital marketing efforts.
- Provide regular reports and insights to the marketing team, highlighting key metrics and areas for improvement.
Qualifications :
- 2+ years of experience in digital marketing, preferably in the education technology sector.
- Strong understanding of digital marketing channels, strategies, and tools.
- Proficient in social media management, content creation, and email marketing.
- Familiarity with SEO and SEM practices.
- Excellent communication and organizational skills.
