Digital Marketing Executive

- Drive exponential user growth for GMG Ecommerce

- Build, plan and implement campaigns in line with the overall digital marketing strategy

- Collaborates with the brand team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.

- Making media plans in response to the latest audience figures be it on Google Network, Facebook, Twitter, LinkedIn, 3rd Party Publications, etc. and has experience with all online media tactics: CPA, CPM, CPV and Paid Search

- Adwords/Yahoo/YouTube TrueView campaign planning and execution

- Facebook campaig0n management and planning inputs

- Understanding of Web analytics, analyse web analytics reports and translate them into actionable insights

- Drive/Execute growth & marketing campaigns focused on key metrics: Browsers, Shoppers, AOV, TPC.

- Strategize, plan, execute Creative Strategy for all digital marketing channels; identify creative optimisations.

- Own end-to-end execution of digital marketing campaigns while liaising across functions - Creative, Product, Analytics, Categories and Tech

- Working cross-departmentally to align campaign strategies and goals across the organisation

- Digital Media Buys for campaigns in order to optimise the spends to meet the target

- Measure KPIs on every campaign and report on a regular basis. Develop integrated digital media strategies.

- Negotiate and purchase digital advertising space.

- Continuously optimise campaigns through structured problem solving and in-depth, data-backed solutioning

- Liaise with external partners, understanding, commenting and giving feedback to channel leads.

- Research competitors and provide suggestions for improvement. Keep abreast with industry, market trends and best practises to identify new digital opportunities.

- Maintain strong relationships with media suppliers and stay abreast of market conditions.

- Implementation of marketing tools to support our promotional projects (Automation software, social media scheduling, website automation, etc)

- Managing finance of the campaigns - managing and monitoring campaigns, expenses, invoices.

Requirements and Skills :

- Bachelor's degree equivalent professional experience

- 5+ years of work experience

- Exceptional communication skills (written, verbal and visual)

- Has stellar negotiation skills, follow-ups, and project management skills

- Hands-on expertise of publishing and ad management tools DV360, DCM, Facebook, Instagram & other digital publishers

- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

- Comfort with ad operations and ad verification tools

- Solid understanding of media concepts/terms, creative and budget requirements

- Ability to work independently and collaborate in a team environment.

- Experience in insight generation with third-party tools.

- Strong understanding of multi-channel marketing, ensure digital is fully embedded in all initiatives.

Good to have :

- Hands-on understanding of Digital programmatic planning & execution

- Exposure in-platform execution experience pulling the levers in DSP platforms (i.e. Amazon AAP, Adobe, TheTradeDesk, MediaMath, Oath)

- Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments

- Consumer Tech Startup or Fashion Retail experience

- SQL and HTML skills

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