Company Profile :

We @Assembly (www.theassembly.in) are keen to collaborate with young, potential talent (0-2 years experience) that show an inclination to learn and grow within the digital media / ecommerce industry with a very promising opportunity to build a large e-commerce brand in the luggage space. We can assure you to meet all your goals to grow organically with us.

Assembly Luggage (www.theassembly.in) :

We are an emerging ecommerce brand in the luggage space and growing well. Our design philosophy is to create products that make the travel experience better, enabling smoother transit & better organization on a trip. Our core distribution & marketing channels is digital, with specific emphasis on direct-to-consumer (own website).

JD's listed as per current priority :

Digital Marketing :

- understanding of digital marketing concepts and best practices

- Analytical mindset and critical thinking

- Good communication and interpersonal skills

Qualifications :

- Graduate or Postgraduate

- 0-1 years of experience as a Digital Marketing Executive for an ecommerce brand or ecommerce focused digital agency

Concrete Role Specifications :

- As a Digital Marketing Executive you will be responsible for planning, executing and optimizing our online campaign for Assembly's in house luggage brand.

Those include :

- Creating & managing paid social advertising on platforms like Facebook / Instagram to increase sales on our webstore

- Creating a strong sales funnel to acquire customers & remarket to new prospects

- Coordinating with the brand marketing team for regular supply of ad creatives

- Utilise CRM channels like email / SMS / whatsapp/web push to re engage prospects using relevant tools

- Basic understanding of Google Analytics & Shopify is a plus

Why are we @ Assembly having a promising future ?

1. It's a great time to build an ecommerce brand in India - lots of investment going to building ecommerce brands because ecommerce & social media has given a new route for people to build new brands, which in traditional distribution or mass media environments was almost impossible to do. So the process has become more democratized & technical, allowing for new players to emerge in each category.

You can go through this great article showing why ecommerce brands have grown so well in the US -

https://medium.com/@dunn/digitally-native-vertical-brands-b26a26f2cf83

- and are now showing traction in India.

2. In our industry i.e. Luggage - it has been an oligopoly with some large players like VIP, Samsonite, Safari etc who have done very well over many decades. But newer players have not had a chance until now because entry barriers to make luggage & sell it have always been high. The fact that we are able to create happy customers through our initial work gives us great confidence - we keep updating our HU testimonials here - https://www.theassembly.in/pages/happy-users

3. We are backed by 2 strong players that give us all the capabilities we need. On the manufacturing side, we are invested by Novex - http://www.novexluggage.com/ - which is one of the leading luggage manufacturing companies in India independent of those large brands. We are also incubated by https://www.consumerx.co/ - which is one of the leading ecommerce enabler companies in India. Their company https://www.commercex.com/ is well known in the ecommerce industry.

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