Senior Consultant at Sapwood Ventures
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Executive - Digital Marketing - Advertising Firm (2-3 yrs)
- Design, build and maintain social media presence.
- Taking care of PPC Campaigns, youtube and facebook monetization
- Create and upload copy and images for the organisation website
- Write and dispatch email marketing campaigns
- Provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
- Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- Assist with website banners and assist with web visuals
- Communicate with clients, affiliate networks and affiliate partners
- Conduct keyword research and web statistics reporting
- Contribute to social media engagement and brand awareness campaigns
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement
- Contribute to company and industry blogs and manage e-communications
- Develop and integrate content marketing strategies
- Keep up to date with current digital trends
- Manage the contact database, plan and execute lead generation strategies
- Negotiate with media suppliers to achieve the best price for clients.
- Developing and managing Digital Marketing team
- Attain key performance indicators such as reduce website bounce rate,
- Improve conversion and increase traffic
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
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