HR Generalist at HoppJobs
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Executive - Digital Marketing - Advertising Firm (1-3 yrs)
Key Responsibilities:
- Develop and manage digital marketing campaigns
- Execute social media strategy
- Manage and maintain the organisation's website(s) / blog(s)
- Write and optimise content for the website and social networking accounts such as LinkedIn, Facebook and Twitter, Pinterest, Instagram
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Arrange webinars and webcasts
- Create content for online banner adverts
- Write copy for email marketing campaigns
- Continuously research on partner websites, blogs, topics
Key Skills:
- Web development skills: Sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
- Project management skills:- Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
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