Executive - Digital Marketing (4-9 yrs)
We are looking for a "Sr. Digital Marketing Manager" who will devise and execute the overall digital strategy and the delivery team requirements for a number of businesses to allow the business to generate and sell leads, both internally and externally.
Responsibilities
- Managing end to end lead generation requirements and Solutioning
- Analysis the need of the prospect and present a viable digital solution
- Build, Manage and drive lead generation funnel/Pipeline
- Creating strategy to drive traffic and generate sale
- Identifying, establishing, and optimizing growth channels in order to increase revenue
- Proposing new initiatives to attract prospects and convert leads, as well as experimenting with new methods to capture current demand
- Generating content to attract prospects and increase revenue
- Creating partnerships with different marketplaces to generate sales
- Developing and implementing strategies to reach the target audience through various channels
- Optimizing copy and landing pages for search engine optimization.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- A clear understanding and hands on experience of digital marketing channels, techniques tools including (but not limited to) PPC, Email Marketing, Affiliates Google Analytics.
- Lead the management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS), SEO, and content syndication.
- Participate in Researching and implementing content recommendations for organic SEO success.
Qualifications
- Portfolio of completed projects
- Proven experience in lead generation or lead management
- Familiarity with lead management software, such as RollWorks, Lead feeder and Others.
- Knowledge of customer relationship management programs, including HubSpot and Salesforce
- Delivered engagements in the areas of Shared Services, Technology Strategy, Digital Reinvention/ Digital Marketing
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
