Human Resource Executive at Firm
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Executive - Digital Marketing (3-8 yrs)
Key Responsibilities are as:
- Analyzing website's key performance metrics and behavior flow using Google analytics
- Making sure all existing features and new features are getting tracked on the website and deriving insights on usability and impact on key metrics
- Making recommendations regarding website behavior flow improvements
- Stitch marketing campaigns metrics and traffic quality to analyse for further scope of improvement in marketing channels
- Execute FB and Google ad campaigns
- Take up marketing operations involved in SEO - e.g., relevant keywords research and populating meta keywords info
- Regularly analyzing for SEO friendliness
- Keep a tab on Organic Google ranking improvements
- Exploring Woocommerce plugins relevant for our nature of business.
- Exploring CRM tools and methods that would enhance revenue.
- Develop marketing campaigns for LinkedIn and other social media platforms.
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