Company Overview

IT Path Solutions is one of the pioneer & awarded offshore web & mobile app development companies based in USA, UK, and India. We specialize in providing various web and mobile application development solutions for Enterprises, Startups, and Agencies. With a focus on innovative IT solutions, IT Path Solutions has successfully delivered 5000+ projects to 700+ happy clients across the globe. Our core expertise includes Web and Mobile app development, CMS and Ecommerce development, IoT, AI & ML, Blockchain, and Digital Marketing.

Job Overview

We are seeking a highly skilled Senior Digital Marketing Executive to join our team in Ahmedabad. This is a full-time position. The ideal candidate will have a strong background in digital marketing strategies and a proven track record of driving online presence and engagement. You will be responsible for creating, executing, and optimizing various digital marketing campaigns for our clients.

Qualifications and Skills

- Proven experience in SEO with a solid understanding of search engine algorithms and ranking methods (Mandatory skill).

- Proficiency in Google Analytics for tracking and analyzing website performance (Mandatory skill).

- Hands-on experience with PPC Advertising platforms such as Google Adwords, Bing Ads, etc. (Mandatory skill).

- Experience with SEM and knowledge of best practices for search engine marketing.

- Expertise in Social Media Marketing, including strategy creation and execution across platforms like Facebook, Twitter, LinkedIn, and Instagram.

- Strong abilities in Email Marketing, including creating email campaigns, newsletters, and managing mailing lists.

- Proficiency in Content Marketing, including content creation and distribution strategies to drive engagement.

- Excellent Copywriting skills to create compelling content for advertisements, websites, and social media posts.

Roles and Responsibilities

- Develop and implement effective digital marketing strategies to achieve client objectives and drive business growth.

- Conduct thorough keyword research and use SEO best practices to increase organic search visibility and rankings.

- Analyze and report on digital campaigns' performance using tools like Google Analytics, providing insights and recommendations for optimization.

- Manage and execute PPC advertising campaigns, ensuring optimal return on investment and click-through rates.

- Create and curate engaging social media content, monitor growth metrics, and manage social media advertising budgets.

- Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance tracking.

- Collaborate with the content team to develop content marketing pieces that resonate with the targeted audience.

- Stay updated on industry trends and innovations in digital marketing to continuously improve strategies and tactics.