Executive - Digital Marketing (3-5 yrs)
Job Description :
We are seeking a dynamic and experienced Digital Marketing Executive to join our team. The ideal candidate will have a strong SEO and social media marketing background, with a proven track record of driving online growth and engagement. You will be responsible for planning, executing, and optimizing our digital marketing campaigns across various channels to ensure our brand is consistently represented and effectively communicated.
Key Responsibilities :
Social Media Marketing :
- Develop and execute social media strategies to enhance brand presence.
- Create, curate, and manage content across various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Engage with followers, respond to inquiries, and foster community growth.
- Analyze social media metrics and adjust strategies to improve performance.
- Collaborate with the creative team to produce engaging visuals and videos.
Campaign Management :
- Plan and execute digital marketing campaigns, including email marketing, PPC, and content marketing.
- Monitor and report on the effectiveness of marketing campaigns.
- Identify and implement opportunities for growth and optimization.
SEO Management :
- Develop and implement effective SEO strategies to improve organic search rankings.
- Conduct keyword research and analysis to guide content creation.
- Optimize website content, meta tags, and landing pages for SEO.
- Monitor and analyze SEO performance using tools like Google Analytics, SEMrush, or Moz.
- Stay updated with the latest SEO trends and algorithm changes.
Collaboration and Coordination :
- Work closely with the content, design, and development teams to ensure cohesive marketing efforts.
- Coordinate with external agencies and partners as needed.
Analytics and Reporting :
- Use analytical tools to track and report on digital marketing performance.
- Provide insights and recommendations based on data analysis.
- Present regular reports on campaign performance and progress.
Qualifications :
- Proven experience as a Digital Marketing Executive or similar role.
- Strong knowledge of SEO principles and tools.
- Proficiency in social media platforms and tools.
- Experience with Google Analytics, Google AdWords, and other digital marketing tools.
- Excellent written and verbal communication skills.
- Creative mindset with strong problem-solving abilities.
- Ability to work independently and as part of a team.
- Detail-oriented and highly organized.
