Executive - Digital Marketing (3-5 yrs)
Job Description :
We are seeking a highly motivated and skilled Digital Marketing Executive to join our team. The ideal candidate will have a passion for digital marketing and a drive to stay ahead in the ever-evolving digital landscape. As a Digital Marketing Executive, you will be responsible for developing, implementing, and managing our digital marketing campaigns across a variety of channels to drive brand awareness, increase engagement, and generate leads.
Key Responsibilities :
- Develop and execute digital marketing strategies to promote our products/services and increase brand visibility.
- Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive traffic and conversions.
- Create and curate engaging content for our website, blog, social media channels, email newsletters, and other digital platforms.
- Monitor and analyze the performance of digital marketing campaigns using various analytics tools, and make data-driven recommendations for optimization.
- Stay updated on the latest trends and best practices in digital marketing, SEO, SEM, social media, email marketing, and other relevant areas.
- Collaborate with cross-functional teams including sales, product development, and creative/design to ensure alignment and effectiveness of digital marketing initiatives.
- Identify new opportunities for growth and expansion in digital marketing channels.
Requirements :
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience in digital marketing, with a strong track record of managing successful digital campaigns.
- In-depth knowledge of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, content marketing, and digital advertising.
- Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, etc.
- Excellent written and verbal communication skills, with the ability to create compelling content for different digital channels.
- Strong analytical skills and the ability to interpret data and insights to drive informed decision-making.
- Creative thinking and problem-solving abilities, with a keen eye for detail.
- Ability to work effectively both independently and as part of a team, with strong project management and organizational skills.
- Certification in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) is a plus
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