Designation to be hired at: Executive / Specialist

- Total Experience:

- 3-5 Years

- Relevant Experience:

- 2+ Years

- Education Qualification & college preference?

- Diploma/Graduate in Digital Marketing from Premier Institute / Relevant Experience

- What is expected from this role?

- Manage the content and cross-connection of assets and pages on the company website, like product / solution pages, industry micro-sites, blogs, downloadable content, etc.

- Create campaign specific form, landing pages, and improve engagement through A/B testing.

- Continuously optimize SEO to increase organic search engine rankings and drive quantity and quality of relevant industry traffic to the company website.

- Execute SEM, PPC and paid digital marketing initiatives within budget, to appear in relevant non-SEO optimized searches by relevant industry audiences.

- Own the email creation and automation platform to drive higher opens and click through rates.

- Monitor social media chatter to identify trends and schedule timely and relevant social media posting to leverage social interest in relevant offerings from target audiences.

- Improve conversion of marketing generated leads using techniques like lead flow automation, content to persona mapping, segmentation, targeting, positioning, lead scoring, nurturing, etc.

- Track followers, likes, shares, etc., to measure amplification of marketing efforts.

- Report on digital marketing performance and analyze results for insights and improvements.

- What must be required skills?

- Mandatory experience in Search Engine Optimization (SEO) / Keyword Research

- Mandatory experience in Search Engine Marketing (SEM) / Paid Digital Marketing (PPC)

- Experience in Email and Social Media Marketing (SMM)

- Experience in lead flow and marketing automation preferred.

- Web, SEO, Paid and Social Media data reporting and analytics.

- Excellent written and oral communication and presentation skills

- What tools he/she should have worked on?

- Website - WordPress

- Email Marketing - Mautic, Marketo, SendGrid or other similar email marketing tools

- Landing Pages - Mautic, Marketo, Unbounce or other similar landing page building tools

- Marketing Automation - HubSpot, Mautic, Marketo, or similar

- Analytics -Google Analytics, Social Media Analytics, PowerPoint, Excel, Word

- Which companies are you looking to hire from?

- Digital Marketing Agencies or B2B organizations that have B2B digital marketing teams.

- Who are the stakeholders he will interact with?

- Report to Head of Marketing and will have to work with the marketing team members,and sometimes with other function team members.

- Should the candidate have team handling skills or have handled a team?

- Not required.

- What are other parameters which you would want us to evaluate?

- Interested in emerging digital marketing technologies and practices.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.