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Executive - Digital Marketing (3-5 yrs)
Roles & Responsibilities :
- Plan and develop content marketing with internal stakeholders for marketing ATM and Software products.
- Managing the day-to-day function of digital marketing, including Social Media, Digital Production, budget control and KPI tracking.
- Creating digital content, email campaigns, and managing SEO organically
- Be responsible for content development.
- Providing strong analytical capabilities in the digital space, by implementing key performance measures for each digital program, evaluating the effectiveness of those programs and digital marketing overall, identifying new trends and new analytical tools in the digital space, and delivering timely campaign results and summary reports.
- Being able to expand our company's digital footprint, awareness, subscribers, and leads in the growing markets Asia and Middle East & Africa
- Monitoring, analysing and evaluating market and brand trends in industry related portals.
- Oversee employee branding
- Handle website maintenance and propose for new contents / update
Mandatory Skills& Experience :
- 3+ years experience in B2B Marketing, experience from creative agency / digital marketing agency background would be added advantage
- Hands on with tools like Photoshop, adobe Illustrator, Ms-Office, HTML
- Comfortable with numbers and analysis
- Creative thinking to propose new ideas
- Intermediate knowledge of excel sheets or CRMs like salesforce
- Basics awareness of google products and website design and development
- Should be very strong in content writing
- To deal with external agencies for content/Collateral etc.,
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