Partner at Smidee Talent Network
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Executive - Digital Marketing (3-5 yrs)
Our client, a Bangalore based education technology company is looking for a Digital Marketing Executive
Core responsibilities include but are not limited to:
- Plan and execute all web, email, database, social media and SEO/SEM marketing activities
- Maintain and improve organisation's social media presence
- Maintain and update organisation's website for optimal user experience
- Create/write content required for all digital marketing campaigns
- Create and manage paid advertising campaigns
- Identify digital marketing trends in ed-tech/relevant to organisation; brainstorm creative strategies
- Measure and report performance of all digital marketing campaigns and assess against goals
- Plan, execute, and measure experiments and conversion tests
- Conduct analysis of digital marketing efforts by competitors
- Collaborate with agencies and vendors, as needed
Additional responsibilities :
- Attend company events across various states to understand event impact
- Visit customer locations to understand product usage and analyse impact of digital marketing efforts
Other pointers about this role:
- This is not a work-from-home role; employee is required to work full-time from the office premise
- Requires moderate travel within Karnataka and in other states to attend events and for school visits
- Requires flexibility with working hours
- Requires travel to tier-2 and tier-3 towns and villages
- Independent contributor role
Skills and qualifications required:
- Graduate in any discipline, with 3-4 years of experience in digital marketing
- Excellent written and spoken skills in English
- Excellent data management and data analysis skills(Excel and/or Google Sheets)
- Confidence, patience, positive attitude, perseverance with tasks, ability to follow instructions
- Ability to work with aggressive timelines and deadlines
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