Executive - Digital Marketing (3-4 yrs)
Roles & Responsibilities:
Social Media Management:
- Curate compelling social media content, oversee posting schedules, and adapt to emerging trends.
- Monitor social media performance, conduct competitor analysis, and manage/grow our social media presence.
- Analyze social media metrics, adjusting strategies for optimal impact.
- Prepare comprehensive social media reports.
Paid Advertising Campaigns:
- Set up and monitor PPC Ads, Display Ads, and Discovery Ads.
- Monitor each ad campaign, optimizing for maximum performance.
- Prepare detailed reports on ad campaign effectiveness.
Social Media Marketing:
- Set up and monitor paid ad campaigns on social media platforms.
- Adjust strategies for optimal budget utilization.
- Conduct brand awareness and lead generation campaigns.
- Prepare monthly reports on ad campaign performance.
Search Engine Optimization (SEO):
- Implement SEO strategies to enhance the organic reach of our company website.
- Collaborate with website developers to discuss changes and updates for optimized organic reach.
Multimedia Content Coordination:
- Collaborate with design teams to create visually appealing multimedia content.
- Ensure content aligns with digital marketing goals and brand identity.
Brand Awareness and Reach:
- Develop and execute strategies to increase brand awareness through paid and organic channels.
- Leverage digital platforms to extend the brand's reach and visibility.
Re-marketing Strategies:
- Devise and implement re-marketing strategies for both social media and search ads.
