Talent Specialist at Inflexon Point
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Executive - Digital Marketing (2-6 yrs)
We are looking for Digital Marketing Executive with experience in marketing strategies for business teams, such as Digital, Advertising, Communications, Social Media, Creative and Content Marketing
Ideal candidate should know current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing Executives will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget
Job Responsibilities
- Plan and execute all digital marketing initiatives, including SEO/SEM, database management, email, social media and advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
Skills Required
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
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