HR Recruiter at AR Consultant
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Executive - Digital Marketing (2-6 yrs)
Job Brief :
We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing and managing the overall company's and the client's digital marketing strategies.
A Digital Marketing Executive plays a very crucial and specific role as a part of the Digital Marketing & Analytics team. The job description of a Digital Marketing Executive includes:
Job Description :
- Attaining certain and specific goals in generating leads, lead qualification, marketing communication, building brand image and conversion of the leads.
- Marketing of digital products such as websites and mobile applications in both ways - Online and Offline. It includes giving ideas for printed materials such as brochures and posters as well as executing online marketing campaigns.
- Using Digital Marketing strategies for marketing a product, whether digital or not. This includes online adverts, viral YouTube videos or any online marketing campaign.
- Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance.
Duties & Responsibilities :
- Develop and manage digital marketing campaigns.
- Manage all digital marketing channels.
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.
- Track the website traffic flow and provide internal reports regularly.
- Fix any error in online content and optimize accordingly.
- Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
- Work on SEO of the website pages (both on-page & off-page).
- Edit, post, manage and improve online content, considering SEO and Google Analytics.
- Promote both company and clients' product and services in the digital space.
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
- Creating and executing SMS, and email-based marketing campaigns.
- Build, plan and implement the overall digital marketing strategy.
- Stay up to date with the latest technology and best practices.
- Measure ROI and KPIs.
- Prepare and manage a digital marketing budget.
- Build an inbound marketing plan.
- Forecast sales performance trends.
- Monitor competition and provide suggestions for improvement.
- Think creatively about innovative approaches to marketing.
- Maintenance of Google and Facebook ad accounts.
Skills & Requirements :
- A minimum of 2 years of experience as a Digital Marketing Executive.
- A minimum of 2 years of experience in developing and implementing digital marketing strategies.
- Strong knowledge of all different digital marketing channels.
- Strong knowledge about all social networking and viral marketing campaigns.
- Strong knowledge and experience with online marketing tools and best practices.
- A minimum of 2 years of hands-on experience with SEO, SEM, SMM, SMO, Email - Marketing and Google Analytics.
- Familiarity with web design.
- Sense of ownership and pride in your performance and its impact on a company's success.
- Critical thinker and problem-solving skills.
- Team player.
- Good time-management skills.
- Great interpersonal and communication skills.
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