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03/09 Manisha Shera
HR Manager at Pragetx Technologies LLP

Views:41 Applications:36 Rec. Actions:Recruiter Actions:0

Executive - Digital Marketing (2-5 yrs)

Ahmedabad Job Code: 342325

Key Responsibilities :

- SEO and SEM (PPC)

- Social Media Management

- Content Creation & Management

- Analytics & Reporting

- Email Marketing

Key Responsibilities : (in detail)

SEO and SEM :

- Optimize website and content for search engines (SEO) to improve organic search rankings.

- Manage and optimize PPC campaigns (Google Ads, social media ads) to ensure maximum ROI.

Social Media Management :

- Manage social media accounts, including posting content, engaging with followers, and analyzing social media performance metrics.

- Develop and implement social media strategies to increase brand awareness and engagement.

Content Creation and Management :

- Collaborate with internal teams to create landing pages.

- Create, curate, and manage content across all digital channels, including social media, blogs, websites, and email newsletters.

Analytics and Reporting :

- Utilize various analytics tools (Google Analytics, Google search console, social media analytics, etc.) to track and analyze the performance of marketing campaigns.

- Prepare detailed reports on campaign performance, insights, and future recommendations.

Email Marketing :

- Plan and execute email marketing campaigns to engage with the target audience.

- Manage the email database, segment lists, and optimize campaigns to improve open and click-through rates.

Collaboration and Communication :

- Work closely with the sales team to align marketing strategies with sales goals.

- Coordinate with designers, developers, and content creators to ensure cohesive marketing efforts.

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