HR Manager at Pragetx Technologies LLP
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Executive - Digital Marketing (2-5 yrs)
Key Responsibilities :
- SEO and SEM (PPC)
- Social Media Management
- Content Creation & Management
- Analytics & Reporting
- Email Marketing
Key Responsibilities : (in detail)
SEO and SEM :
- Optimize website and content for search engines (SEO) to improve organic search rankings.
- Manage and optimize PPC campaigns (Google Ads, social media ads) to ensure maximum ROI.
Social Media Management :
- Manage social media accounts, including posting content, engaging with followers, and analyzing social media performance metrics.
- Develop and implement social media strategies to increase brand awareness and engagement.
Content Creation and Management :
- Collaborate with internal teams to create landing pages.
- Create, curate, and manage content across all digital channels, including social media, blogs, websites, and email newsletters.
Analytics and Reporting :
- Utilize various analytics tools (Google Analytics, Google search console, social media analytics, etc.) to track and analyze the performance of marketing campaigns.
- Prepare detailed reports on campaign performance, insights, and future recommendations.
Email Marketing :
- Plan and execute email marketing campaigns to engage with the target audience.
- Manage the email database, segment lists, and optimize campaigns to improve open and click-through rates.
Collaboration and Communication :
- Work closely with the sales team to align marketing strategies with sales goals.
- Coordinate with designers, developers, and content creators to ensure cohesive marketing efforts.
