Talent Acquisition Executive at Dwellfox
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Executive - Digital Marketing (2-5 yrs)
Roles & Responsibilities :
- Design and execute Digital Marketing campaigns to nurture leads, promote products/services, and drive conversions.
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Create engaging and compelling content for various digital channels, including website, blog, social media, and email marketing. Manage content calendar and ensure timely delivery of content.
- Stay abreast of latest trends, best practices, and emerging technologies in digital marketing
- Track, report, and analyse website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimate monthly costs and reconciling discrepancies.
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Stay abreast of latest trends, best practices, and emerging technologies in digital marketing.
Skills Required :
- 2+ years of experience in Digital Marketing, with a strong portfolio of successful projects.
- Excellent knowledge of Digital Marketing best practices and techniques, including On-page Off-page optimization, link building, and keyword research.
- Experience with SEO tools such as Google Analytics, Google Search Console, and Ahrens.
- Strong understanding of technical SEO.
- Strong analytical skills and experience with tracking and reporting on SEO metrics
- Excellent written and verbal communication skills.
- Creative thinker with a passion for digital marketing and eagerness to learn and grow in a fast-paced environment.
