We are looking for a Digital Marketing & Growth Executive (2 - 5 years relevant experience) for the E-Commerce / Retail business of Roar for Good (www.roarforgood.in), an exciting Fashion & Lifestyle Startup based at Mumbai (in Kailash Business Park at Vikhroli West). This Fashion & lifestyle brand currently has Apparel, Footwear & Accessories available online with plans to expand further through MBO, Own store & Franchise outlets within India & abroad.

As a Digital Marketing & Growth Associate at Roar for good you will play a pivotal role in driving the digital marketing & growth initiatives for our business by supporting the E-commerce stack and spearheading initiatives across sales and marketing.

We are seeking a self-motivated and analytical individual who is eager to take ownership of key growth projects and drive measurable results. You will collaborate closely with cross-functional teams to optimize processes, identify opportunities, and implement strategies to achieve our growth objectives.

KEY RESPONSIBILITIES :

E-COMMERCE STACK MANAGEMENT:

- Support the management and optimization of our ecommerce platform, ensuring a seamless and user-friendly customer experience.

- Monitor website performance, load times, and responsiveness, and take corrective actions as needed.

- Analyze sales data, customer behavior, and market trends to identify opportunities for growth.

- Develop and execute strategies to increase sales, customer acquisition, and revenue.

- Track daily performance against sales goals and update strategies and plans accordingly.

- Gather customer feedback and market research to inform product development decisions.

MARKETING STRATEGY:

- Conceptualise & drive marketing campaigns and initiatives, including digital advertising, content marketing, social media and email marketing, to drive brand awareness and customer engagement.

- Utilize data-driven insights to refine marketing strategies and improve ROI.

- Be an active custodian and own proactive implementation & usage of AI in all aspects of the business.

- Collaborate with the Performance Marketing team / agency to create compelling and conversion-focused content.

ANALYTICS & REPORTING:

- Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to growth initiatives.

- Provide regular performance updates to leadership and recommend adjustments as needed.

QUALIFICATIONS:

- Bachelor's degree in Business, Marketing, or a related field (Master's degree is a plus).

- Minimum 2+ years of digital marketing experience in any ecommerce field.

- Proven experience in ecommerce management, Content creation, Social media management, sales, marketing, or product development.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Proficiency in ecommerce platforms and analytics tools (e.g., Google Analytics, etc).

- Excellent communication and collaboration skills.

- Self-driven with a strong sense of ownership and accountability.

- Creative problem solver with a results-oriented mindset

If you are a motivated and innovative individual who is passionate about driving growth in the ecommerce space, we encourage you to apply for this role at Roar for Good.

Join us in shaping the future of our company and delivering exceptional value to our customers. We look forward to reviewing your application.

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