HR Consultant at Optimist Hire
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Executive - Digital Marketing (2-5 yrs)
- We are looking for a highly skilled SEO executive/ SEO manager who has prior experience working on SEO to promote websites internationally. Our primary targets are strictly US and Europe
- Perform Keyword Research. Conduct online research and competitors analysis to determine the right keywords that drive targeted traffic
- Do a detailed Site Analysis for onpage and offpage factors of the website.
- Conduct On-site and off-site SEO for increasing the web traffic.
- Participate in the market research industry related group discussions, online forums, and targeting audience effectively.
- Creating high quality backlinks on international websites using ethical SEO techniques
- Optimize existing content. Review the content, Special focus on checking for keyword density, keyword prominence and proximity
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
Requirements :
- On-page Knowledge. Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. etc.
- Awareness about various content marketing platforms of the Market Research Industry.
- Advanced Link building skills required (Guest Blogging, Skyscraper Technique, Relationship-Based Link Building, .EDU AND .GOV Link Building, Broken Link Building)
- Ability to track and monitor results for web-traffic.
- Effective in troubleshooting, SEO and ranking related issues.
Professional Skills & Qualifications :
- 2 years experience in Search Engine Optimization (SEO)
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in CMS environments
- Desired: Knowledge of HTML/CSS and website administrations
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