HR at Upgrade HR Consulting Pvt Ltd
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Executive - Digital Marketing (1-4 yrs)
Responsibilities:
1. Campaign Management : Develop, implement, and manage digital marketing campaigns to promote our products/services. Utilize various digital marketing channels such as social media, email, and PPC to reach target audiences.
2. LinkedIn Posting : Curate and create engaging content for LinkedIn posts to increase brand visibility and engagement. Build and maintain relationships with industry professionals and influencers on the LinkedIn platform.
3. Content Management : Create compelling and relevant content for various digital platforms including blogs, social media, and email newsletters. Manage content calendar and collaborate with the marketing team to align content with marketing objectives.
4. Digital Marketing : Execute digital marketing strategies to drive website traffic, generate leads, and increase conversions. Implementing innovative ideas to improve results.
5. Website Updating : Regularly update and maintain the company website with fresh content, images, and product/service information. Optimize website performance for SEO and user experience, ensuring it reflects the latest industry standards.
6. Corporate Presentations : Create visually appealing and informative corporate presentations for internal and external use. Collaborate with stakeholders to gather data and insights for presentations that effectively communicate key messages.
Requirements :
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing with a focus on campaign management and content creation.
- Proficiency in using digital marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software.
- Strong written and verbal communication skills with the ability to create compelling content.
- Excellent organizational and multitasking abilities, with a keen eye for detail.
- Creativity and innovation in approaching digital marketing challenges.
- Experience with video editing and podcast production tools is a plus.
- Ability to work independently as well as collaboratively in a team environment.
