Operation cum Sales at Hikerwolf
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Executive - Digital Marketing (1-4 yrs)
- Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
- Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journeys to drive engagements and conversions
- Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
- Work with content marketing and design teams to create suitable content for each stage of customers' digital journey
- Reviewing and optimizing the design and content of all online assets including the company website and social media pages
- Planning and controlling the digital marketing budget and spending by allocating budgets to different channels
- Using A/B testing to optimize digital marketing performance
- Set up Meta conversion Api, pixel, and event tracking on the website and across various digital platforms
- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating daily, weekly & monthly reports on the digital marketing portfolio
- Working on Search Engine Optimization and app store optimization
- Planning and managing our social media platforms.
- Identifying the latest trends and technologies affecting our industry.
- Working with your team to brainstorm new and innovative growth strategies.
- Overseeing and managing all contests, giveaways, offers, and other digital projects.
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