HR Manager at MNR Solutions
Views:321 Applications:82 Rec. Actions:Recruiter Actions:3
Executive - Digital Marketing (1-3 yrs)
Role Summary :
We are looking for a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate will have at least 1 year of experience in digital marketing, with a strong preference for experience within the e-commerce industry. This role involves managing and executing digital marketing strategies to enhance our online presence, drive traffic, and increase conversions.
Key Responsibilities :
Digital Campaign Management :
- Plan, execute, and optimize digital marketing campaigns across various channels (SEO, SEM, PPC, social media, email marketing).
- Monitor and analyze campaign performance, providing insights and recommendations for improvement.
Content Creation and Management :
- Develop engaging and relevant content for websites, blogs, social media, and email marketing campaigns.
- Collaborate with the design team to create visually appealing graphics and videos.
SEO and SEM :
- Implement and manage SEO strategies to improve website ranking and organic traffic.
- Conduct keyword research and use SEO tools to optimize content.
- Manage and optimize SEM campaigns to maximize ROI.
Social Media Management :
- Develop and implement social media strategies to increase brand awareness and engagement.
- Manage social media accounts, create posts, and respond to customer inquiries.
Analytics and Reporting :
- Use analytics tools (Google Analytics, social media insights, etc.) to track and measure the effectiveness of marketing campaigns.
- Prepare regular reports on campaign performance and website traffic.
Email Marketing :
- Create, manage, and optimize email marketing campaigns.
- Segment email lists and personalize content to increase open and click-through rates.
Market Research :
- Stay updated with the latest trends and best practices in digital marketing and e-commerce.
- Conduct market research to identify new opportunities and improve marketing strategies.
Must-Have Skills :
- Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads, etc.)
- Strong understanding of SEO, SEM, PPC, and social media marketing
- Excellent content creation and copywriting skills
- Experience with email marketing platforms (Mailchimp, SendGrid, etc.)
- Analytical mindset with the ability to interpret data and provide actionable insights
- Strong project management and organizational skills
- Ability to work independently and as part of a team
- Excellent communication and interpersonal skills
Preferred Skills :
- Experience in the e-commerce industry
- Knowledge of HTML, CSS, and basic web development principles
- Familiarity with marketing automation tools
- Understanding of user experience (UX) and conversion rate optimization (CRO)
Qualifications :
- Bachelor's degree in Marketing, Business, or a related field
- Minimum of 1 year of experience in digital marketing
- Proven track record of successful digital marketing campaigns
- Strong portfolio demonstrating skills and achievements in digital marketing
This role offers a fantastic opportunity to grow your career in digital marketing within a dynamic and supportive team. If you are passionate about digital marketing and eager to make a significant impact in the e-commerce industry, we encourage you to apply.