HR at Pathways Consultant
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Executive - Digital Marketing (1-3 yrs)
Responsibilities:-
Performance Marketing:
- Develop and execute performance marketing strategies to drive sales and revenue.
- Manage and optimize Facebook and Google Ads campaigns for maximum effectiveness.
SEO Optimization:
- Implement and oversee SEO strategies to improve website visibility and search rankings.
Website Management :
- Operate and maintain the company website on platforms such as Woocommerce and Shopify.
- Ensure a seamless online shopping experience for customers.
Brand Building :
- Develop and implement brand-building strategies to enhance brand recognition and loyalty.
- Create and maintain a consistent brand image across all digital platforms.
Online Presence:
- Manage the company's presence on various online networks and platforms.
- Monitor and engage with customers through social media channels.
Influencer Marketing:
- Collaborate with influencers to promote the brand and products.
- Build and maintain relationships with influencers in the industry.
Organic Growth on Social Media:
- Develop and implement strategies for organic growth on social media platforms.
- Create engaging and shareable content to attract and retain followers.
Content Strategy:
- Plan and execute a comprehensive content strategy across digital channels.
Create compelling and relevant content that resonates with the target audience.
Qualification:-
- Proven experience in digital marketing with a focus on D2C business development.
- In-depth knowledge of Facebook and Google Ads, SEO best practices, and website management (Woocommerce and Shopify).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and creative thinking skills.
(Salary - 15K to 23K)
