HR Recruiter at Acquiremindz Technology
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Executive - Digital Marketing (1-3 yrs)
Digital Marketing Executive
- 1 - 3 years of relevant experience
- Proven work experience in Digital Marketing
- Hands on experience with SEO & SEM
- Should have experience on Search Engine Marketing & Social Media Marketing
- In-depth understanding of online marketing tools and social media platforms
- Excellent verbal and written communication skills
- Strong analytical skills
Roles and responsibilities :
- Developing, executing & optimizing cutting edge campaigns from Conception to launch
- Cross departmental functioning to align campaign strategies and goals
- Implement digital marketing activities across broad range of digital marketing channels
- Manage digital advertising campaigns (SEM, Display, Video & Social)
- Defining, measuring & evaluating relevant paid media KPIs
- Set up conversion campaigns, pixel & event tracking on the website & various digital platforms.
- Conduct research on market trends, brand audiences & competitors
- Research on end to end consumer journeys to drive engagements & conversions.
- Conducting in-depth keyword and website research, ad grouping & audience targeting
- Analyze digital marketing analytics reports and share the insights with the team to develop optimization plan
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