Job Description: Digital Marketing Executive

Company: Afynd Private Limited

Location: Valasaravakkam, Chennai

Overview:

Afynd Private Limited is seeking driven Digital Marketing Executive who will lead and oversee the technological direction of Afynd Private Limited, ensuring that technology investments align with our business goals. The Digital Marketing Executive will drive innovation, manage the technology team, and collaborate with other executives to implement strategic technology solutions that enhance business operations and deliver value to customers.

Key Responsibilities:

- Campaign Management:

- Develop and execute digital marketing campaigns across various channels including social media, email, search engines, and display advertising.

- Monitor, analyze, and report on campaign performance, adjusting strategies as needed to achieve goals.

- Content Creation:

- Create engaging and high-quality content for websites, blogs, social media, and email newsletters.

- Collaborate with graphic designers and content creators to produce multimedia content that aligns with brand guidelines.

- SEO & SEM:

- Implement and manage SEO strategies to improve organic search rankings and drive website traffic.

- Conduct keyword research, optimize on-page elements, and manage pay-per-click (PPC) campaigns.

- Social Media Management:

- Manage and grow the company's social media presence across platforms such as Face book, Twitter, LinkedIn, Instagram, etc.

- Create and schedule social media posts, engage with followers, and monitor social media trends and insights.

- Email Marketing:

- Develop and execute email marketing campaigns, including newsletters, promotional offers, and customer engagement emails.

- Segment email lists and personalize content to improve open rates and conversions.

- Analytics & Reporting:

- Use tools like Google Analytics, SEMrush, or similar to track and analyze website traffic, campaign performance, and user behavior.

- Prepare regular reports and presentations to communicate results and insights to the marketing team and other stakeholders.

- Market Research:

- Conduct market research to understand industry trends, competitor strategies, and customer preferences.

- Use insights to inform marketing strategies and tactics.

- Collaboration:

- Work closely with the marketing team and other departments to align digital marketing efforts with overall business objectives.

- Collaborate with external agencies or vendors as needed.

Requirements:

- Bachelor's degree in Marketing, Business, Communications, or a related field.

- Proven experience (typically 1-3 years) in digital marketing, including experience with SEO, SEM, social media, and email marketing.

- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and content management systems (CMS).

- Strong writing, editing, and communication skills.

- Ability to analyze data, identify trends, and make data-driven decisions.

- Creative thinking with a keen eye for detail and design.

- Familiarity with HTML/CSS and basic design tools (e.g., Adobe Creative Suite) is a plus.

Preferred Qualifications:

- Experience in Full Stack Projects.

- Advanced certifications or training in technological methodologies.

- Familiarity with additional tools or technologies relevant to project management.

Benefits:

- Competitive salary.

- Professional development opportunities and ongoing training.

- Dynamic work environment with opportunities for growth and advancement.

Application Process:

Interested candidates are encouraged to submit a resume and cover letter detailing their qualifications and relevant experience to career@afynd.com. Only shortlisted candidates will be contacted for further evaluation.

At Afynd Private Limited, we are committed to fostering an inclusive workplace where diversity is celebrated, and all employees can thrive. Join us in shaping the future of marketing in the IT sector and making a meaningful impact in the industry.